Social Media Strategy

The Home Safe Program

The Home Safe Program was a public relations initiative for one of my clients while working for SR Social Media Management (a law firm whose name and logo I cannot disclose due to a non-disclosure agreement). This initiative was meant to raise public awareness about the dangers of drunk driving, to establish the firm as a pillar of safety in the community, and to prevent accidents during busy drinking holidays. The use of social media, the company’s blog, and participating media outlets ensured that the Home Safe Program was a great success.

Social Media and Web Images:

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News Coverage:

http://www.kaltura.com/index.php/kwidget/wid/1_9cfoxq9r/uiconf_id/25650522

*NOTE: Any mention of the firm’s name, phone number, and company logo has been blocked out in order to withhold the company’s identity. 

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